Lessons Learned from Years with Technology

How to Be Successful With Bulk SMS Marketing Do you want to hit your business sales targets? If so, think.

How to Be Successful With Bulk SMS Marketing Do you want to hit your business sales targets? If so, think of coming up with and implementing a SMS marketing campaign. One of the most cost-effective ways of reaching your audience is through bulk SMS marketing. The open rate of text messages is very high. This means text messages are read more than social media posts and email. This means SMS marketing is more effective than email in many cases. However, SMS marketing gives you only 612 characters to convey your message. You should carefully craft your content to ensure that you provide value in the 612 characters. If you craft a very short message, you risk not providing adequate information to your audience. On the other hand, if the message is too long, your audience may get bored. Thus, you should take time to come up with the perfect SMS message for your marketing. Timing is Everything Timing is an important aspect to consider when implementing a bulk SMS marketing campaign. The type of business you are running will determine the best time to send a message. For example, if you are running a caf?, you may want to drive customer during lunch hours. Thus, it will be prudent to send SMS messages just before noon. Your messages should be relevant to what your audience is doing at the specific time you send them. Just before midday, people are usually thinking or discussing where to go for lunch. When they receive your SMS message with an offer at your caf?, you can be sure of registering more sales that day.
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The best time for a bar to send SMS messages would be at the end of the working day. After a stressful day at work, people may be thinking of unwinding. Your message with an offer at your bar would come at the right time when you send it at the end of the working day as people are thinking of where to unwind. The marketing message will benefit both you and your target customers. You will make more sales while the people will have a place to go to; your bar.
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There are also some days when sending messages would not be ideal. For example, Mondays can be a bad day. After being away from the office during the weekend, most people are usually busy on Mondays. Also, the exact time you send your SMS messages matters. For example, sending SMS messages to your customers at 3am is likely to make them unsubscribe from getting messages from your business. You can have a successful SMS bulk marketing campaign if you think like a consumer. Choose a time when people are more likely to respond to send your SMS messages.

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